I want to help video production companies wrestle back the leverage that has been lost to agencies, in-house teams, growing competition and AI. The traditional model is broken.
In 2018, my first production company crashed and burned. But that failure taught me the most valuable lesson: production companies don't know how to get and show results. We couldn't prove ROI.
Today, my video agency works with some of the world's biggest brands on retained contracts, simply because we get and show results. The one thing any client truly cares about.
That's why I make this training completely free. If we don't learn to prove our value beyond beautiful visuals, we'll be replaced. This isn't about charity. It's about fighting for the industry I love.