Introduction

It's tough running a video production business. Competition seems to be growing, budgets are being slashed left, right, and center – yet all we hear is how video is such a powerful marketing and communications tool. Every brand, every business, everyone should be using video.

So wh...

Introduction

If you own a video production company or you're a videographer or filmmaker, you've probably wondered at some point what you should be charging. It's natural – you want to be competitive, especially in tough economic times when budgets are being slashed.

It's a fine balance between...

Introduction

As video company owners, videographers, and filmmakers, we know we need to create our own content. It's what we tell our clients to do after all. But it can sometimes be difficult to practice what we preach when it comes to our own content creation.

In this Deep Dive, we run throug...

Introduction

One of the biggest challenges that video production companies face is building certainty into their business. Our industry has been built on a project-by-project way of working, which means that cash flow is lumpy and you can never really see more than two months down the road at an...

Introduction

There's a very powerful way for video businesses to generate leads, open up conversations, and build their database. But many video production professionals just flat out don't use them – or if they do, they aren't using them to generate a constant flow of new opportunities, new con...

Introduction

There are two questions that, when asked during the sales process, give videographers, filmmakers, and video production company owners a significantly higher chance of winning a project. Asking these two simple questions literally increases conversion rate from opportunity to win fo...

Introduction

If you're a video production company owner, videographer, or filmmaker, you may have tried and put off the dreaded cold calling. But without projects to work on, you don't have a video business at all. So should you be cold calling? If the answer is yes, how do you do it so it's not...

Introduction

If you run a video production business or are a freelancer in the video world, you've probably tried using social media to promote your services. And if you're like most videographers, filmmakers, or production company owners, it's likely that you've had limited success.

What chann...

Introduction

If you've been in the video production world for any length of time, you're likely familiar with its biggest challenge: lumpy cash flow caused by the project-by-project business model. One month you're on cloud nine with projects rolling in, and the next you're scrambling to find wo...

Introduction

You've identified your perfect client. You know that the video content you create would be ideal for them. You've helped people just like them before. So you craft a thoughtful outreach message, hit send, and wait. Then a reply comes through—but instead of the meeting you hoped for,...

Introduction

You run a video production company or you're a videographer or filmmaker, and you notice a gap in your pipeline. You start to panic. You've tried cold calling, cold emails, posting on social media, asking for referrals, attending networking events—but nothing really sticks. Nothing ...

Introduction

Have you ever taken on a video project or worked with a client that you know isn't right for you, doesn't fire you up, but you've had to take it just to keep cash flowing? Do you dream of the day that you get to work on projects that mean something to you, projects that you are prou...

Introduction

We all know that repeat profitable projects with clients that respect our work and input is the dream ticket for a video professional or a production company. But how does it work? How do we win retainers and how do we deliver them as video creators?

The video production industry i...

Introduction

Every video production professional has a showreel. It's the most important part of your marketing, right? Well, it turns out it's not. You spend days, if not weeks, compiling your best shots, name dropping your best clients, and finally working on a project that you have complete c...

Introduction

It's one of the easiest ways to grow your video business. You'll see all the self-appointed video gurus on social media talking about this subject like it's a groundbreaking technique. We all know we should be doing it—it's nothing new. But are we sure enough, confident enough to do...

Introduction

It's all well and good winning work as a video production company or freelancer, but how can you be certain that come month end, you've not only covered all the bills but you're actually putting money aside to invest into you, your business, your kit, or your family? The answer lies...